Last week WKR noticed that there seemed to be a drop off in MMA media coverage and general lack of "heat" leading into UFC 110. While this wasn't due to a lack of previews or pre-fight interviews or discussing stories coming out of Australia there wasn't the expected data dump (other than planned Zuffa events) that many have grown accustomed to from a major UFC event.  Obviously, there are serious geographic and time barriers between the United States and Australia, which caused many credentialed MMA sites to not show up, which in turn resulted in less information disseminated into the electronic ether that is the Internet.

Some would say that this is an indictment on the blogosphere who are nothing more than parasites that ratchet up the volume in our self-imposed echo chamber. Others would argue that this is a prime example of why Zuffa needs dedicated and credentialed MMA media on site in order to indirectly build excitement through independent reporting outside of official functions.  

WKR wanted to explore this topic further so we decided to talk to Jonathan Snowden of Heavy.com about the coverage in the run-up to UFC 110 as well as the post event coverage from the Australian media. Oh yeah, we talk about Frank Mir's "death" comments too.

You can download the episode here, subscribe to our RSS feed here and check us out on iTunes. The streaming version is below. Send feedback to watchkalibrun@gmail.com.

SBN coverage of UFC 110: Nogueira vs. Velasquez